Explainer video content can be transformational for businesses and brands. Crazy Egg offers heat mapping for websites, to help you see where your visitors are clicking and where they are leaving.
They opted to go for an animated explainer video to present their product — and they made the right choice! They go into detail about the problem and all the key ways it affects the viewer. They then go on to offer their product as a solution to this problem and explain all the ways it can help in a succinct way that anyone can understand. Music streaming app Spotify is pretty much a household name now, but they had to start somewhere. They needed to explain their brand, and set them apart from the current music services on the market.
To do this, they worked with an explainer video production company to create a buzz about their brand from the very start. Although for this explainer, they opted not to go for a voiceover, they did this in order to really emphasise the music. Considering Spotify is a music app, this seemed like a wise choice. Despite the fast pace of the video, it communicates the core features of Spotify. Dollar Shave Club make these claims — and then back them up in this tongue-in-cheek explainer for their service. The company offers monthly razor deliveries to its customers for only, well, a dollar.
This live action explainer uses comedy, as well as facts about their brand, to promote their subscription service. And what did this explainer do, other than make people laugh? It launched a billion dollar company in 6 years and has changed the face of not only the razor industry, but also of men everywhere. Explainer videos can be a hugely effective form of content marketing. They have a plethora of uses, and the majority of brands have at least 1 explainer in their marketing strategy.
This article originally appeared on Skeleton Blog and has been republished with permission. Find out how to syndicate your content with B2C. Join over , of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve. Toggle navigation Business 2 Community. Twitter Facebook LinkedIn Flipboard 0. Crazy Egg Crazy Egg offers heat mapping for websites, to help you see where your visitors are clicking and where they are leaving. Spotify Music streaming app Spotify is pretty much a household name now, but they had to start somewhere.
The results? Spotify is now one of the leading music streaming services worldwide. Stay Connected Join over , of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve.
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